Read Time:1 Minute, 33 Second
New Delhi, September 04, 2024: The Agricultural and Processed Food Export Development Authority (APEDA) plans to promote both the Indian alcoholic and non-alcoholic beverages globally as the demand for Indian spirits is increasing internationally, presenting an opportunity for growth.
The APEDA plans to promote both the Indian alcoholic and non-alcoholic beverages globally with a target of $1 billion in export revenue over the next few years, sources in the Union Ministry of Commerce and Industries said.
APEDA as part of the ‘Make in India’ initiative has been targeting to increase exports of Indian Spirits to major foreign destinations.
India currently ranks 40th in the world for alcoholic beverage exports.
In a landmark move for Indian spirits, Godawan Single malt whisky is all set to launch in the United Kingdom as an artisanal single malt whisky made in Rajasthan, India.
The first batch of Godawan was flagged off to United Kingdom jointly by Rajesh Agrawal, Additional Secretary, Union Ministry of Commerce and Industry and Ms Debra Crew, Chief Executive of Diageo Plc, Abhisek Dev, Chairman of APEDA, and Hina Nagarajan, MD & CEO, Diageo India along with other senior representatives.
Godawan Single malt whisky had participated in the International Food and Drinks Event (IFE), London in March 2024 under the ambit of APEDA and undertook promotions of Godawan.
This worked as a precursor to launching Godawan in UK and commencing exports to UK.
This initiative will support farmers of Alwar region. The six row barley used in the production of Godawan, has been locally procured that helps in enhancing the agricultural income of the local farmers through its backward linkages.
Previous post
EPS Pensioners to get pension from any bank and anywhere in India from January 1, 2025
More Stories
These FASTags to be blacklisted soon
Government of India has decided to blacklist those FASTags, which are loose FASTags, also known as tag-in-hand.
Roots of Buddhist tradition very deep in Chhattisgarh: Chief Minister Sai
Chhattisgarh Chief Minister Vishnu Dev Sai today said that the roots of Buddhist tradition are very deep in the state and the his government has adopted the path of development by assimilating the message of love, peace and compassion of Lord Buddha.
Cabinet meeting before Monsoon Session of Chhattisgarh Assembly
Chief Minister Vishnu Dev Sai has convened a meeting of his Cabinet on July 11, days before the commencement of the Monsoon Session of Chhattisgarh assembly to discuss various legislative and financial works.
Nadda inaugurates 3-day BJP MP-MLA training workshop
BJP National President and Union Health Minister Jagat Prakash Nadda today directed the party MPs and MLAs to work at the grassroots level by being more in synchronize with the organization.
Chief Minister Vishnu Dev Sai leaves for Surguja by train for Mainpat BJP training camp
Chief Minister Vishnu Dev Sai left for Ambikapur from Raipur by train today to participate in the three-day training camp of BJP to be held in Mainpat, Surguja in North Chhattisgarh.
Chief Minister Sai gives instructions to develop Nava Raipur as per future needs
Chhattisgarh Chief Minister Vishnu Dev Sai today emphasised that the well-organised development of Nava Raipur is the first priority of the government. In future, the settlement in Nava Raipur will increase further, so it is necessary that the civic amenities here should also be expanded according to the upcoming needs.