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New Delhi, August 22, 2025: Union Minister of Commerce and Industry Piyush Goyal today directed that all the Plantation Boards under the Department of Commerce should promote their Geographical Indication (GI) products with ‘India’ incorporated as part of their logo.
While reviewing the functioning of the Plantation Boards under the Department of Commerce – Spices Board, Tea Board, Rubber Board, Coffee Board and Turmeric Board, Minister Goyal stressed on the promotion of brand ‘India’ by them in collaboration with the India Brand Equity Foundation (IBEF), with each contributing equally.
The Minister emphasised the need to expand export opportunities through market diversification, promotion of value-added products, maintenance of quality standards, and optimum utilization of the benefits available to India under various Free Trade Agreements (FTAs).
He suggested the establishment of a ‘Bharat Pavilion’ in all major international and domestic fairs to enable the Boards to collectively showcase their products.
The Minister also directed that all Boards should promote their Geographical Indication (GI) products with ‘India’ incorporated as part of their logo.
Goyal urged the Boards to ensure the welfare of growers, workers and their families through existing schemes. He underlined the need for skilling programmes for them and directed the Boards to coordinate with the Ministry of Skill Development and Entrepreneurship in this regard.
He expressed satisfaction that capacity building and training programmes were already being undertaken to promote good agricultural practices, quality, and organic production. He further emphasized that all stakeholders of the Boards should be supported through ease of doing business measures, sensitization and outreach programmes.
The Minister also called upon the Boards to explore the creation of a common incubation centre, on the lines of the Atal Innovation Mission, to encourage research, innovation and start-ups.
