TRAI exempts limit of 200 SMS for M2M & P2M

     New Delhi, January 29, 2012: TRAI has exempted the machine to machine and person to machine messages from the limit of 200 SMS per day per SIM.

     After considering various representations, TRAI has excluded all machine to machine and person to machine messages from the limit of 200 SMS per day per SIM, an official release said.

     The detailed directions are available at www.trai.gov.in.

      As per the provisions of “The Telecom Commercial Communications Customer Preference Regulations, 2010” issued by TRAI on December 01, 2010 and came into force from September 27, 2011 no access provider would permit sending of more than two hundred SMS per day per SIM.
     However, TRAI had received representations from the stakeholders that in view of the limit of 200 SMS per day per SIM, they were not able to send machine to machine and person to machine SMSs which are sent by them to initiate process or application for their operational requirements.

    TRAI had duly considered such representations and has excluded all machine to machine and person to machine messages from the limit of 200 SMS per day per SIM, it said.

     The TRAI has received representations from various companies for clarification regarding delivery of information through SMS related to services or maintenance provided by them to their customers. Such services include providing details of driver or taxi on booking of Radio Taxi, tentative date of delivery of goods, tentative date of attending complaint, contact details of person attending the complaint etc.

    In that regard, it was clarified that the TRAI had already issued a Direction on October 25, 2011 in which it had categorised information sent by a registered company to its employees or agents or its customers pertaining to services or goods to be delivered to such customer under Transactional message.

     So a registered company may send information pertaining to services or goods to be delivered to customer under Transactional message category, the release said.