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     New Delhi, September 20, 2012: Vice President of India M Hamid Ansari today re-launched the ‘Frontline’ magazine at a function here.

     To him personally ‘Frontline’has always been a stimulant to the mind apart from providing good reading on most matters that he care to spend time on, addressing a function Ansari said.

     The need for a remix in Bollywood terms therefore did not arise. Nor was there a need to replace persuasion with titillation, he added.

     The Vice President said that in its new avatar the magazine would have attractive photo essays on art, culture, heritage, wildlife, environment and land & people. It would also have new columns on media and literature, snapshots on developments in India, a science notebook, apart from in-depth analyses of the social, political and economic issues of the day.

     Ansari commended the editors and publishers for this initiative aimed at retaining relevance in changing times for a newer readership.

     He wished ‘Frontline’ continued success in the service of discerning readers.

     The Vice President said that the Hindu Group has a rich legacy and current practice of sustaining its foundational motto of “fairness and justice”. ‘Frontline’ subscribes to it in full measure and will continue to do so.

     He opined that in today’s age, the audio-visual media has emerged as a dominant medium to quench the thirst of the target audience for real time news on current affairs, culture and entertainment. Despite this, there remains a real and popular demand for serious publications on topical issues which cannot be substituted by the “breaking news” culture and short-attention span snippets in the domain of the electronic media, he added.

     Former Editor in Chief of The Hindu N Ram was also present in that function.

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